Developing Multi-Sided Markets in Dynamic Electronic Commerce Ecosystems - Towards a Taxonomy of Digital Marketplaces

Multi-sided markets (MSMs) have proven to be a successful business model in the dynamic electronic commerce environment. There exists variety of MSMs differing their provided features and services for participants. Existing taxonomies often focus on value creation business-to-business transactions. We apply Nickerson et al.’s taxonomy development approach. especially incorporated aspects orchestrating distinct market sides governance dimensions. The developed consists 21 dimensions 99 characteristics total. applied our 44 identified asymmetries between concerning Monetization, Network Effect Amplifiers Provided Services. emphasize that is not only an artifact classifying current situation MSM but can also used by owners derive directions future development. illustrated how these developments conducted examples five taxonomy.